EEG

EEG or Electroencephalography is the most commonly utilized neuromarketing technique. Typically, EEG refers to the recording of the brain’s spontaneous electrical activity. Hence the biggest advantage of this technique is to provide simultaneous snapshots of brain activity.

EEG devices measures voltage fluctuations resulting from ionic current within the neurons of the brain and this activity can be analyzed in a spectral content, generally referred as brain waves. These brain waves, when carefully analyzed, contains great information about our unconscious responses that provides insights for human behavior.

Neurolize focuses on complex interactions and communications of neurons from different parts of the brain to provide such insight rather than just to analyze a specific part of the brain. This unique advantage of Neurolize is only possible with the help of state of the art machine learning systems.